Understanding your users, developing product strategy, generating ideas
You can’t solve problems until you know what they are. Our varied research tools help us gain important insights into the needs and motivations of your users. Techniques range from stakeholder interviews and usability tests through to more comprehensive ethnographic studies.
The success of a project is often determined in the first few weeks. Working with your team we’ll help define a clear product strategy, set design guidelines and develop a clear content strategy and feature roadmap. We will then use this to guide every design decision we make, ensuring the final product meets your objectives.
The first idea is rarely the best. This is why we take the role of design facilitator, working with your team to generate as many ideas as possible. After a series of creative workshops involving brainstorming, design games and other co-design activities, we’ll help you evaluate these ideas and turn them into the perfect experience.
Building a new digital product can be expensive and time consuming. This is why we test and prototype solutions before they go into production. We do this by sketching our ideas and building interactive prototypes to test on real users. This way we can find and fix problems or spot new opportunities before a single line of back-end code has been written, saving you time, money and missed opportunities.
Websites and web applications have become so complex, users can often struggle with the most basic activities. This is why our specialists in usability, information architecture and interaction design map out the entire experience, ensuring your users can achieve their goals simply and easily. Through a variety of deliverables including site-maps, user-flows and detailed wireframes, no interaction is left to chance.